Some of people are afraid by this word, some of them love it. We are the ones who love it! Especially when it is used on the right purpose: getting awareness for a successful business.

 

Strategy means a detailed plan of communication for promoting a product, a corporate brand, a personal brand or an original business idea.

 

How? With creativity and strategic steps. Media relations, social media, events. All go together in integrated campaigns, including ATL and BTL.